Sales leadership for travel businesses
An online program that trains your sales leader and sets up a simple, clear sales process for your team. Built on more than 18 years of experience in travel sales.
The SOAR plan
Every program follows the same route, one stop each week. Tap a letter to see what happens.
Meet your sales leader and team, and understand your business and its numbers.
The approach
One sales leader, one clear routine, and a team that keeps it going on its own.
SOAR does not provide agent data, customer contacts, leads or enquiries, and takes no responsibility for supplying them. The work improves how your team works, so your business generates more on its own.
How it works
Every session, call and review happens online, at a time that suits your team. No travel, and no disruption to your office.
SOAR trains your sales leader, who then guides your team. One strong leader lifts everyone around them.
A call every day with your sales leader. Team conference once a week.
Your sales leader prepares a weekly report, shared with you and SOAR every Monday.
The sheets, reports and weekly routine stay with your team, so the new way of working carries on after the program ends.
Who it’s for
Owners who want a trusted partner to share the load.
Businesses whose sales team is getting bigger.
Businesses whose sales leader is ready to step up.
Businesses that want operations and sales working as one team, for smoother bookings and better efficiency.
Programs
Ideal forBusinesses with one sales leader who want to try SOAR and see the change in a month.
Ideal forBusinesses with a sales leader and an operations leader who both need to step up.
Ideal forLarger businesses, several teams, or owners who want a senior partner by their side as the business grows.
Let’s find the right plan and start date for you.
Connect over WhatsApp ↗Track record
SOAR is the same way of working Shikha used to lead sales teams at pan-India travel businesses. It was tested on real teams, real targets and real seasons, then shaped into a deterministic program any travel business can follow.
2008 – 2017 · Groundwork
Life on the front line, from the ticketing desk to selling holiday packages, taught Shikha how travel sales really work: what customers expect, what agents need, and why bookings are won or lost.
2017 – 2023 · Sales Head & Branch Manager
Running sales and operations hands-on trained Shikha to lead people, not just sell. It is also where SOAR first took shape: daily check-ins, simple shared sheets and a weekly review.
2023 – 2025 · VP – Sales
Brought in daily leader calls, a weekly review and a shared enquiry sheet across 2 sales teams in 2 cities.
2025 – 2026 · VP – Growth & Strategy
Set up the sales process and report formats used across 10 partner businesses, with a revenue target that rose every month.
Figures are from past roles. Results for your business will depend on your team, your market and the season.
What people say
She has been a mentor who taught me the fundamentals of sales, encouraged me to step beyond my comfort zone, and helped me unlock my potential.
Your approach to teamwork and leadership helped me understand that being a good leader is not just about managing work, but also about supporting people.
Your way of managing everything so smoothly and efficiently was truly inspiring.
Working together has taught me the importance of teamwork, clear communication, and maintaining a positive approach toward challenges.
Your guidance, support, positive attitude, and leadership have always motivated me to give my best.
The way you support the team, share your knowledge, and encourage everyone to grow has made a real difference in my professional journey.
From LinkedIn recommendations and messages from people Shikha has worked with. More on LinkedIn ↗
The founder
Shikha’s travel story began in 2008 at a flight ticketing desk, finding the right fare for one traveller at a time. That first job taught her what every customer and every agent really wants: speed, trust and an honest answer.
From there she climbed one step at a time, learning at every step how travel businesses really win. Today she brings over 18 years of that experience to travel businesses that want a senior sales partner, without hiring one full-time.
IATA Shikha is also IATA certified.
Where it all began: fares, routes and fast answers.
Turning dream trips into confirmed bookings.
Built and led her first sales team.
Ran a whole branch: people, numbers and customers.
Bigger teams, bigger targets, a bigger stage.
Shaped growth and teams for a pan-India travel business.
Launched SOAR to help travel businesses build stronger sales leaders.
Next step
The quickest way to reach Shikha is WhatsApp. Or fill in the form, and it opens WhatsApp with your details ready to send.